Our presentation topic is Consumption and digital media in everyday. We will base on the course reader “Consumption and Digital Commodities in the Everyday.”, written by Poster, Mark in the content of presentation.
As Mark pointed out that in most industrialized countries, individuals in their everyday lives are bombarded continuously by advertisement. It means we cannot live without advertising and media. Moreover, most of the advertising are contains the invisibility and inaudibility elements. For instance: When we are enjoying the DVDs in living room, we can discover that the promotional material at the beginning of the movie. However, we cannot avoid it by fast forward. That why, Mark brings up the idea that advertising and consumers are in everywhere and anytime.
Another main point is consumption as cultural creation. That mean we are not simply consume the object, at the same time, we consume the hidden meaning behind the object. According to Mark, “A city that is real ‘imaginary museum’ forms the counterpoint of the city at work.” In city, all the advertising is come from our imagination not the real. City seems as the imaginary world. When we consume a product or service, we are satisfying our imagination not our real body.
However, when the digital media have a well developed, the consumption pattern has changing now. “Consumers” become an active role. We are not a simply consumers. We start to become a creators and advertisers. Moreover, we can express and discuss our opinion in the weblog. It also produce the side effect blogging becomes advertising. In the presentation, we will push many examples to support those above statement. I hope this introduction can give you a basic concept of our presentation.
By Cody Wan
2 comments:
After the presentation, I think most of classmate also can get the idea of the media and consumers are in everywhere and anytime. We seem cannot avoid it. In the discussion part, most of us also agree that when we consume a product or service, we are not simply consuming the function of product. We are consuming the hidden meaning (our identity) and culture behind the product at the same time. Actually, those cultural meaning are base on our thinking and follow the mainstream culture. Moreover, it reinforces the class differentiation in the society by consumption, especially in industrialized countries.
On the other hand, we have discuss the weblogs were to announce a new era of participatory journalism. It is contrast to the traditional and professional news media. Bloggers can speak out the oppositional voices to mainstream news media. However, I think it cannot wholly replace the role of the traditional news media. Because most of the bloggers are base on the professional news report and critic it. Bloggers want to share their own opinion more than want to be the journalists. Bloggers do not as same as journalists. The bloggers writings are the secondary sources that they experienced as media consumers. It is a familiar idea that the Web is a sphere of unreliable information.
By Cody Wan
From all what you told, “advertising and consumers are in everywhere and anytime”, this is a never wrong opinion in this century. Anything or anywhere you can or can’t imagine, there could be post on an advertisement. And we, can’t resist to consume them unless you’re blind. I agree with your point in which “Consumers become an active role” in well-developed digital world nowadays. Yet, we still do not own the ultimate power to control all what going to be seen into our eyes. Such as, there are over one third of advertisement page in a magazine, and advertisement on web pages. However, that’s the world we are living in. For me, actually I like to enjoy advertisement, whether TV commercial or poster. I especially like some huge outdoor advertising. I appreciate their creativity and the meanings behind. Very interesting.
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