We are going to present the topic of Self. Gov II: Resistance is Fertile and in our presentation, we will base on the reading—“consumption and Digital Commodities in the Everyday” which is written by Poster, Mark.
In our presentation we would like to talk about our relationship between Consumption and Digital media. Nowadays, advertisements and consumers are everywhere. We were affected by these advertisements everyday. It pushes us to consume their products and services. As Poster, Mark said “We are not simply consume the object, at the same time, we also consume the hidden meaning behind the object.” We are
making, creating and using the cultural meaning by consumption. Moreover, as digital media have well developed nowadays, “Consumers” becomes not just a user but a creator or an advertiser also. We are not a passive consumer affected by the advertisement through media. Consumers are from passive at the past to active at the moment.
In the discussion part we would like to show some brand names to the classmates to discuss about what did we consume in the consumption process. As we are not simply consume the object, at the same time, we also consume the hidden meaning behind the object. After the discussion we will come up the conclusion as consumers are from passive at the past to active at the moment.
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