After the presentation (Week 9) Self. Gov II: Resistance

In our presentation we were talk about our relationship between Consumption and Digital media. Nowadays, advertisements and consumers are everywhere. It pushes us to consume their products and services. As Poster, Mark said “We are not simply consume the object, at the same time, we also consume the hidden meaning behind the object.” We are making, creating and using the cultural meaning by consumption. Moreover, as digital media have well developed nowadays, “Consumers” becomes not just a user but a creator or an advertiser also. We are not a passive consumer affected by the advertisement through media. Consumers are
from passive to active.

In the discussion part we have shown some brand names to the classmates to discuss about what did we consume in the consumption process. As we are not simply consume the object, at the same time, we also consume the hidden meaning behind the object. Classmates were come up the same ideas with us; for example, the higher-class people would like to choose to go shopping at the international supermarket like City-super rather than the PARKnSHOP. As it is representing which group you are belonging to.

Moreover, as Blogging is so poplar in nowadays and it is a common platform to read some the comments about the product before you want to consume. This is a platform to resist the large amount of advertisement from the society, as their common would be more objective than the commercial advertisement. We are not a passive consumer affected by the advertisement through media. Consumers are from passive at the past to active at the moment.